we ensure that clients have as much insight as possible to win contracts and be successful in their end objectives.
Gareth Knight founded VDK Research as a qualitative research company, fully GDPR and Market Research Society compliant, which provides real insight and analysis to clients who want to understand councillors and decision-makers. Our role is to help clients understand councillors’ priorities so they can bring forward better, more appropriate proposals.
As a member of the International Society of Political Psychology, we can apply that knowledge to scrutinise and analyse the behaviour of decision makers and identify what influences their decision making.
Clients come to us when they want real qualitative intelligence. This ensures clients can engage the right stakeholders, communicate appropriately and effectively to their target audience and, crucially, avoid the red flags and pitfalls that can scupper success. By understanding local concerns early, clients can avoid unnecessary conflict and wasted time.
Our services and real case studies
If you want to know what people really think, you have to ask them.
By speaking to stakeholders off the record, we can get a good understanding of what the local priorities are to ensure clients don’t waste time and money. How does the planning committee work in practice, is it an officer or member-led council, how does party politics fit into decision-making?
VDK Research speaks to the people who make the decisions to give clients an understanding of what the local issues are.
QUALITIATIVE RESEARCH CALLS
Watching a meeting online only gives you a fraction of the picture.
By attending a meeting in person, we can analyse everything from the layout of the room, the interactions between members and officers, how the members reach decisions and lines of questioning. The more meetings we analyse (we recommend three), the more accurate a picture builds up.
VDK Research ensures that there are as few surprises as possible and advises on how to pitch presentations for maximum impact at the all-important meeting.
MEETING PROFILING AND ANALYSIS
DECISION MAKER PROFILING AND ANALYSIS
The gold standard of VDK Research’s work.
Every member of the committee is profiled in depth – backgrounds, motivations and interests. Key geographical areas of influence are drawn up to ensure subsequent ground campaigns are targeted as key messages are developed for each councillor to ensure the messages resonate with members.
A single committee meeting profiling and analysis is included as standard but for maximum understanding we always recommend analysing three meetings.
From Our Clients