decision maker profiling and analysis
The gold standard of VDK Research’s work.
Every member of the committee is profiled in-depth – backgrounds, motivations and interests. Key geographical areas of influence are drawn up to ensure subsequent ground campaigns are targeted as key messages are developed for each councillor to ensure the messages resonate with members.
A single committee meeting profiling and analysis is included as standard but for maximum understanding we always recommend analysing at least three meetings.
Case Study
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Case Study 〰️
the challenge
A client had what they feared would be a highly controversial and high-value planning application coming up and they wanted to ensure every detail was covered, knowing community engagement activity would be needed in due course.
the approach
VDK Research undertook a full profile of every committee member and how to communicate with them effectively - targeting their areas of interest and tailoring messages to each individual to make sure they are as amenable as possible towards the application when it came to committee.
the outcome
The work identified key areas of interest to committee members, setting up comprehensive but highly targeted community engagement activity. In the committee meeting members were even quoting the messages targeted towards them over the previous weeks and months thanks to the research conducted.